Founded in the vibrant heart of Copenhagen in 1972, we set out on a journey that was more than just the start of a new business; it was the beginning of a profound commitment to sustainability and environmental consciousness. This era marked the early days of a growing awareness around the importance of organic products and sustainable methods—a vision initially embraced by only a few.
Our establishment represented a bold step towards a larger vision of sustainability, one that would significantly influence not only Denmark and Scandinavia's approach to ecological awareness but also promote a lifestyle of organic living.
By 2017, our unwavering dedication to ecological stewardship and sustainability was nationally acknowledged when we were honored as Denmark's most sustainable brand by the Sustainable Brand Index. This recognition was a reflection of decades of dedicated efforts to integrate sustainable practices into every aspect of our operations.
Our production facilities, located in the picturesque town of Mariager in Jutland, Denmark, are at the heart of our mission, where our range of natural and ecologically certified beauty products are brought to life. Designed to meet a wide array of needs, our products have now found their way into stores across Europe and many other parts of the world, marking our transition from a local pioneer in organic products to a brand of international renown.
The origins of our brand can be traced back to a modest spice shop in Copenhagen, which became a symbol of the natural, simple, and clean lifestyle we aimed to promote. Driven by an entrepreneurial spirit and a commitment to this lifestyle, we laid the groundwork for what has become a leading name in sustainable beauty care.
As the 1970s and 1980s progressed, our knowledge and reputation gradually expanded beyond the initial circle of environmental enthusiasts. This growth mirrored the wider societal shift towards recognizing and valuing sustainable practices and organic products, underscoring our role in fostering a more sustainable and conscious approach to living in Denmark and beyond.
Throughout our journey, we have remained steadfast in our commitment to sustainability, from the selection of ingredients and production processes to packaging and distribution. This dedication is evident in the wide range of products we offer today, each embodying the principles of natural and sustainable beauty care that we were founded upon.
As we continue to evolve and expand our reach, we carry forward the legacy of our early years - a legacy rooted in the belief that sustainability and ecological responsibility are not just business practices but a way of life.
