About Urtekram Beauty

Urtekram was founded in Copenhagen in 1972 and in 2017, Urtekram was named Denmark's most sustainable brand by the Sustainable Brand Index. Our production is located in scenic Mariager in Jutland in Denmark, and here we produce our natural and ecologically certified beauty products for all needs. Today, our products are in stores throughout Europe and large parts of the rest of the world.

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Urtekram was founded as early as 1972, at a time when pioneering spirit, a sense of belonging and environmental awareness, was emerging. Organic products were just an idealistic matter of the heart for the few. However, this was the beginning of the journey, that later would make the whole of Denmark - and Scandinavia - much sustainable and conscious.

The visionaries began the journey with a small spice shop in the heart of Copenhagen. Here they sold products, focusing on a natural, simple and clean lifestyle. The entrepreneurial spirit quickly took hold of them and soon the company Urtekram was founded. During the 1970s and 1980s, knowledge about Urtekram developed slowly but surely and spread beyond the small circle of early environmental enthusiasts.